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AXELHENRY
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Add-on moduleBranding

White Labelling

Make it unmistakably your brand

Builds on the core Theme Management engine to give larger and multi-brand customers full control over logo, colour palette, typography, login and dashboard backgrounds across every tenant they operate — ideal for groups running multiple brands on Axel Henry.

£399 / month flat
White Labelling
Theme management screen used as the foundation for white labelling

What you'll see inside

White Labelling
Theme management screen used as the foundation for white labelling
  • 1

    Highlight 1

    Unlimited custom themes per brand

  • 2

    Highlight 2

    Full logo, colour, font and background control

  • 3

    Highlight 3

    Draft/publish workflow for safe rollout

Why it matters

Benefits

  • Unlimited custom themes per brand
  • Full logo, colour, font and background control
  • Draft/publish workflow for safe rollout

Business value

  • Supports multi-brand and partner go-to-market models
  • Increases perceived value and adoption with a fully on-brand experience

Removes the need for a bespoke front-end build per brand.

Who it's for

  • Multi-brand groups
  • Resellers & partners

Use cases

  • A group with several trading brands giving each its own visual identity
  • A partner reselling the platform under their own brand look and feel

Roles & permissions

  • System Administrator
  • company.branding.manage

Configuration options

  • Full theme editor (colours, typography, radius, button/card style, logo, backgrounds)

See it running on your own organisation structure

Book a live walkthrough with our team, or start a free trial and explore Core HR today.